The recent discussion of image theory is based on the fact that digitization has brought a sharp rise in the number of messages formulated in pictorial ways. Contrary to this prevailing shift of emphasis, the study of language aspects has progressed to a more advanced stage than the study of the impact of images. It is this discrepancy that iconic research seeks to address through a transdisciplinary approach. This research field is of direct significance for a future-oriented development of Visual Communication. Close collaboration between eikones, the National Center of Competence in Iconic Criticism at the University of Basel and the MFA program will guarantee a high level of scientific inquiry.Imagery
Closely related to the theoretical exposition, the methodology of practical inquiry through design aims at acquiring knowledge about the perception and creation of images. Process-oriented projects in this field seek to extend the visual vocabulary of the students and to impart knowledge about the factors influencing the design process. Practical projects with this focus are encouraged.Interaction and Media Design
The creation of imagery for communication in today’s context involves a conscious approach to the medium in which it is produced and disseminated. The study of new media and their influence on imagery is a key issue. Moving images on screen and in digital videos, the relationship between images and the interaction with the viewer, as well as digitization in general, are key issues of this practical field of design.Typography
The notation of language by means of alphabetical characters and ideograms is one of the outstanding cultural achievements of mankind. Letterform design and typography deal with the formulation, organization and structure of character sets in order to convey information. The Basel School of Design is continuing to build upon its influential tradition in this field.