The MDes program offers a practice- and project-oriented education with a high level of reflective competences. It prepares students for a career in international design agencies and for an individual further development in the field of design research and iconic research, with a practical methodology of inquiry through design.
The MDes program is also well suited as a preparation for teaching design at a university level. Apart from the specific professional qualifications in the fields of graphic design and design research, the acquisition of soft skills is an explicit part of the learning outcome. These include writing and verbal expression skills, research methodology, presentational skills, and social and trans-cultural competence.
Students who enter the MDes program with a BA or BFA degree in Graphic Design, Visual Communication, Communication Design or Media Design will primarily be deepening their design skills through a process-led approach to solving visual problems in a complex context. This leads to the ability to conduct a reflected and goal oriented design process and to develop an individual vocabulary applicable in the design practice. The students extend their knowledge not only in design experience, but in the areas of image and design theory, research methodology, communication theory and the planning and analysis of visual products as well.
Given the high-level of the work to be performed, the expectation is that a qualified graduate student will make a contribution to the discourse in the area of Visual Communication through her/his Masters Thesis. The thesis project should be of a visual and scholarly quality to the extent that it is qualified for publication or exhibition and made accessible for the international design community.