Visual Communication, Graphic Design, Communication Design and Media Design exist today in a global market and information-oriented society, operating through digital networks that span different cultures with regional roots. Visual messages for communication provide a common basis of understanding for highly specialized areas of knowledge and content.
As producers of visual messages, designers are among the main contributors to the flood of images unleashed by digitization. This development requires more practical experience in the generation of visual messages through a reflected design process. To achieve this goal the program provides, next to the development of an individual visual vocabulary, more contextual and theoretical knowledge in the area of imagery and greater technical, social, cultural and trans-cultural expertise.
The Masters Program in Visual Communication imparts in-depth knowledge without neglecting the actual making of images, and it qualifies students to contribute to the production of visual messages that shape and reflect our world.
The acquisition of such design related practical expertise, with a theoretical basis, opens the way to a range of employment opportunities in internationally oriented design offices, corporate design agencies, new media agencies, publishing houses, bureaus for exhibition design, architectural firms or starting ones own design studio. Design offices are engaged either in general conception and design of communication products or specialize in the conception and design of publications (newspapers, magazines and books), visual identities (corporate design), exhibition design, advertising media for consumer goods, informational and educational communication products, or communication products using new media (film, video and interactive media). The work in such agencies includes responsibilities in the area of concept development and project management, which require a high degree of theoretical expertise, as well as practical tasks relating directly to the design and formulation of visual messages.